29. I Feel Pretty – Natalie Wood 1961

 

I feel pretty
Oh so pretty
I feel pretty and witty and gay
And I pity
Any girl who isn't me today

 

So, . . . Victoria’s Secret has retired the angel wings.

The reason given for retiring the iconic wings was that the whole concept was too far removed from what women want and too fixated on men’s fantasies. The idea of supermodels strutting along catwalks wearing nothing but scanty underwear and ‘wings’ was conceived in the 70s. The world is very different in the 2020s to what it was in the 1970s, but does that make the angel wings redundant?

Yes, the idea was conceived and perpetuated by male executives, and I’ve never heard of a male disrespecting the angels, but does that mean that women don’t like it? I mean, isn’t the whole idea that the angels represent the fantasy – women want to be them, men want to be with them?

That said, I think the direction Victoria’s Secret is going in is admirable. They now employ an ethnically diverse crew of over-achieving ‘Oh my God! Women!’, some of whom are of a larger size, to act as both models and a corporate advisory panel. Victoria’s Secret has also committed to offering a more diverse product range, including plus sizes, maternity and sports ranges. You know, the stuff that every other underwear brand offers.

So, is Victoria’s Secret drastic rebrand pioneering, or just an attempt to catch up with the times?

Personally, if you’d read Post 10 you’d know my thoughts on underwear. So no, I don’t see me spending money on the inflated price-tags that accompany Victoria’s Secret products.

 

https://www.youtube.com/watch?v=Ye7PIyIcCro

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